Dear Valued Partners,

Welcome to our newsletter made especially for you, sharing the latest product updates and event highlights of February. We also bring you a special insight into Samsung's latest technologies and its many dynamic events.

February was a month of celebration for Samsung. To acknowledge the media for their support in the past year and to celebrate the Year of the Pig, Samsung organized a Media Gathering with a fabulous lunch, exciting games and fantastic prizes. We also held the Promoter Annual Dinner for the third consecutive year, to celebrate our frontline promoter staff for their great efforts in bringing Samsung's innovative products to the leadership stance.

In this issue we also look at how Samsung has continuously strengthened its support for channel partners. Apart from having a physical location, we have set up a corner on our website, offering everyone a first glance at the services and supports that are provided by the Samsung Imagine¡Û Brand Shop and the frontline staff there. These services are designed to enhance pre-sale readiness and the service that your frontline staff provide to our customers.
Yours sincerely,

Sherry Yeung
Senior Marketing Manager
Samsung Electronics H.K. Co. Ltd.

The Samsung 2007 Media Gathering was held at the Dynasty Club in Wanchai on February 28. In his welcome speech, Mr. BW. Kim, managing director of Samsung Electronics Hong Kong, expressed the company¡¦s gratitude for the support of the media and wished everyone there success in the Year of the Pig.

With the theme of ¡¥Imagine a life of sensuality with Samsung¡¦, a set of eye-catching icons was designed to highlight how Samsung allows us to attain a premium digital lifestyle, and to reinforce the Samsung brand experience across key consumer touch points. At the gathering, we enjoyed a party atmosphere and a delicious lunch with our media friends, who played fun and exciting games, and won generous prizes in our lucky draw.

The event was well-received by the 96 media friends -- representing 45 unique publications of different categories including dailies, IT, AV, lifestyle, business and broadcast perspectives - who joined the party.
 

Samsung always strives to connect with our customers on an emotional level; that is why our frontline people are so important to us. To thank our promoters and staff for their diligence in promoting the Samsung brand and our innovative products, and for driving business success in 2006, we held the 2007 Samsung Promoter Annual Dinner.

With 105 promoters and 62 office staff the event was a Chinese New Year get-together for the entire Samsung Hong Kong family. All our senior executives were on hand to show their support for our frontline staff and award them for their excellent performance in 2006. All together, this was truly an auspicious event ¡V working hand-in-hand we look forward to even more success in 2007.


 

Samsung is further expanding its support by enhancing the role of our brand shops in both Hong Kong Island and Kowloon.

Apart from introducing the latest products and providing a venue for the public to experience the Samsung brand, the brand shops also provide:
 
- Have first-hand experience testing Samsung products
- Redeem promotional campaign prizes
- Meet their specific product enquiries
- Receive technical consulting and instant repair services on any Samsung product
 

By offering pre- and after-sales support, the Samsung Imagine¡Û brand shop enables them to improve the delivery of Samsung services and brand messages to customers in Hong Kong. Information on support and services can be found on our website. This brand shop corner is dedicated to giving frontline sales staff a better understanding of Samsung products to enhance their pre-sales techniques.

TV

March issue

HdAV Award 2006 Best of LCD TV (under 40¡¨) ¡V Samsung LA32R71B/W
DV / DVD Camcorder

Feb 8

Top 1 item on e-Zone price checker ¡V Samsung VP-DC165Wi

Feb 22

Samsung VP-DC565Wi is ranked as Top No.1 ¡V Hi Tech Weekly

MP3 Player

Feb 13

Samsung YP-D1 is on the short list of PCM Best of IT Award 2006

Digital Camera

Feb 6

Hot No.1 item on PC Market smart buyble ¡V Samsung Digimax L70

Feb 13

Samsung NV10 is on the short list of PCM Best of IT Award 2006

Feb 20

Hot No.1 item on PC Market smart buyble ¡V Samsung Digimax L70

LCD Monitor

Feb 1

Hot No.2 Item on Hi-Tech Weekly shopping guide ¡V Samsung SyncMaster 931BW

Feb 1

Top No.1 item on e-Zone price search ¡V Samsung 931BW

Feb 8

Hot No.3 item on Hi-Tech Weekly shopping guide ¡V Samsung SyncMaster 931BW

Feb 13

Samsung SyncMaster 940BW is on the short list of PCM Best of IT Award 2006

Feb 13

Samsung SyncMaster 225MS won the Editor's Choice on PC Market

Feb 15

Samsung SyncMaster 932B won the Editors' choice on e-Zone

Feb 20

Hot No.2 item on PC Market buyer guide ¡V Samsung SyncMaster 940BW

Feb 27

Samsung SyncMaster 940BW is awarded the Best LCD Monitor Awards by PC Market

Notebook

Feb 1

Hot No.1 item on Hi-Tech Weekly shopping guide ¡V Samsung M55

Feb 6

Hot No.1 item on PC Market smart buyble ¡V Samsung M55

Feb 8

Hot No.3 item on Hi-Tech Weekly shopping guide ¡V Samsung M55

Feb 13

Hot No.1 item on PC Market smart buyble ¡V Samsung M55

Feb 15

Top No.1 item on e-Zone price search ¡V Samsung M55

Feb 15

Hot No.3 item on Hi-Tech Weekly shopping guide ¡V Samsung M55

Feb 20

Hot No.1 item on PC Market smart buyble ¡V Samsung M55

Feb 27

Samsung M55 is ranked as Hot NO. 1 item on PC Market smart buyble

Printer

Feb 13

Samsung SCX-series / CLP-series printers are on the short list of PCM Best of IT Award 2006